Tune In Strategy Group · Hamilton, Ontario
Practical strategy for organizations navigating growth, change and impact.
We help businesses, nonprofits and public-sector organizations strengthen strategy, sharpen their brand, engage stakeholders and turn ambitious ideas into action.
A strategy and implementation consultancy
The best strategy has to work beyond the boardroom.
Tune In Strategy Group combines strategic thinking with hands-on experience leading organizations, developing programs, managing operations, engaging communities and implementing complex work.
We help clients move from insight to action with strategies that are practical, relevant and designed to be implemented.
What we do
Helping leadership teams clarify direction, align priorities and build practical plans for growth and change.
Strategic planning · Organizational reviews · Growth and operational strategy · Partnership strategy · Program portfolio strategy · Implementation roadmaps · Organizational alignment · Change planning · Leadership planning sessions
Helping organizations clarify who they are, how they are positioned and how they communicate their value.
Brand strategy · Rebranding · Positioning · Audience strategy · Messaging · Communications and marketing strategy · Digital and website strategy · Brand launch planning
Branding is an organizational and strategic exercise. Specialized design, development and production are scoped with appropriate capabilities and project partners.
Creating thoughtful processes that help organizations listen, align stakeholders and make better decisions.
Strategic planning retreats · Leadership and board sessions · Stakeholder interviews · Community consultations · Focus groups · Youth and public engagement · Workshops · Co-design · Community engagement strategy
Designing programs, initiatives and experiences that move from concept into practical delivery.
Program and curriculum development · Program redesign · Project planning and management · Implementation support · Arts and cultural strategy · Community initiatives · Event strategy · Experience design · Partnership development
Selective senior leadership support for organizations navigating growth, transition or complex implementation.
Explore leadership support ↗Fractional & operational leadership
Practical leadership, embedded in the work.
For organizations navigating growth, transition or complex projects, Tune In Strategy Group can provide selective fractional and interim leadership support without the commitment of a permanent executive hire.
Support may include fractional COO responsibilities, operational leadership, executive project leadership, systems and process development, cross-functional coordination, implementation oversight and organizational transitions.
Engagements are considered selectively, based on fit, scope and capacity.
Who we work with
Organizations navigating growth, repositioning, operational challenges or new opportunities.
Organizations strengthening strategy, programs, engagement, operations and community impact.
Organizations requiring stakeholder engagement, facilitation, program development, communications or implementation support.
Organizations developing programs, cultural initiatives, brands, experiences and community engagement strategies.
Selected experience
CLIENTAlterna Savings
Strategic consultation focused on how financial literacy programming could better reflect and serve diverse communities, with attention to inclusion, accessibility and culturally responsive engagement.
CLIENTMalton Black Development Association
Supported Malton Black Development Association in developing a performing arts centre, providing strategic guidance on programming and curriculum development.
“Their guidance in developing our performing arts centre was instrumental. We couldn’t have done it without their support.”
CLIENT / CONTACTAnthony Reid / Multi-Service Company
Selected Leadership Experience · Dejehan Hamilton
Provided fractional executive leadership within a multi-arm service business operating across areas including cleaning, moving and related services, supporting senior operational leadership and coordination across multiple service lines.
Why Tune In
Our consulting perspective is informed by years of hands-on experience building organizations, developing programs, managing partnerships, producing events, working in education, leading community initiatives and developing brands and communications.
That matters because we understand both sides of the table: developing the strategy and being responsible for making it work.
The wider practitioner experience our team brings to each engagement.
How we work
We listen first. We learn your organization, context, goals, stakeholders and constraints.
We clarify the challenge, identify priorities and establish what success should look like.
We build the strategy, plan, program, brand or engagement process needed to move forward.
Where appropriate, we stay involved through implementation so the work moves beyond recommendation into action.
Engagement models
Defined work such as strategic planning, rebrands, program development, consultations or organizational projects.
Focused workshops, leadership sessions, board retreats, community consultations and strategic planning days.
Ongoing strategic support for organizations that require regular access to senior thinking without a full-time hire.
Embedded senior support during periods of growth, transition or complex implementation.
Our team
Managing Director
Dejehan brings experience in organizational and nonprofit leadership, program development, facilitation and community engagement. His perspective connects cultural and creative industries with operational leadership and fractional COO experience.
Project Manager
Jasmine brings experience in higher education administration, project coordination and process integration. Her background in psychology, adult education and business supports thoughtful systems, logistics and organizational execution.
Brand & Communications Lead
Romée leads client brand and communications work, helping organizations clarify their positioning, articulate their value and connect with their audiences. Her work spans brand development, messaging, marketing materials and communications strategy.
Start a conversation
Whether you’re planning for growth, rethinking your brand, engaging stakeholders or trying to move an ambitious idea into implementation, we’d like to hear about it.
Tell us a little about your organization, the challenge and where you could use support.
